About

Prime. 

In film and photography, a prime lens is a fixed-focal-length or unifocal lens. While a zoom lens offers a variable focal length, a prime lens is often of superior optical quality and can reach a wider maximum exposure. 

Prime is also the choicest or best part of anything. The most flourished state. 

Prime combines the photography and efforts of a couple focused on pushing each other's creativity. The headwear we've created features a selection of our best photography; our prime shots, creating a portable showcase for you to express yourself. Photos can transport you to an exact time and memory. We want to inspire others to just get out and shoot - #NeverHesitate.